5 thoughts on “The current situation and development trend of the Chinese mobile phone market”
Bryan
The 5G base station accelerates the layout and lays the foundation for 5G mobile phones 5G to have a faster download speed than 4G, which can promote the development of emerging fields such as Internet of Things, the Internet of Things, and VR, but requires more powerful base stations as the basis. The development of 5G is an important strategic deployment of the country. In 2019, the Ministry of Industry and Information Technology issued a 5G commercial license to China Telecom, China Mobile, China Unicom, and China Radio and Television. According to data from the Ministry of Industry and Information Technology, the number of new 5G base stations in my country will reach the end of 2020 to reach the end of 2020 600,000, the number of new 5G base stations in my country in 2026 will reach 440,000. Apple shipments lead the global 2020 Apple Autumn Launch Conference. Apple released its first 5G mobile phone, which is expected to drive the current 1 billion mobile phone stock exchanges. In the fourth quarter, Apple's mobile phone shipments reached 90.1 million units, an increase of 22.2%year -on -year. The second and third places were Samsung and Xiaomi, respectively, and 73.9 million and 43.3 million units were sold in the fourth quarter of 2020, a year -on -year increase of 6.2%and 3.2%, respectively. 's full year, Apple shipped first, with sales of 267 million units, a decrease of 9.8%compared with the same period last year. It was mainly affected by the new crown epidemic in the first half of 2020. Global sales are Samsung and Xiaomi, with sales of 206 million units and 189 million units, respectively. The former rose 7.9%compared with the same period last year, and the latter decreased by 21.5%year -on -year. In 2021, China basically escaped the burden of the epidemic. In March, mobile phone shipments reached 360.94 million units, an increase of 65.9%year -on -year; the sales volume in the first quarter reached 97.973 million units, a year -on -year increase. The forward -looking believes that global mobile phone sales increased by 5.9%year -on -year, and it still ushered in a wave of changes in 2020. 5G mobile phone shipments have increased significantly. The Chinese market has become the "main battlefield" . According to the "IDC Global Smart Phone Tracking Report", in 2020, 5G mobile phone shipments will reach 240 million units, of which, of which, of which, of which This type of mobile phone shipments in the Chinese market will reach 160 million units. It is expected that China will continue to occupy about half of the world's market share in the next five years. In 2019, 5G mobile phones began to emerge. In July, 5G mobile phone sales accounted for only 0.2%of the total shipments. According to data released by the China Institute of Information and Communication, in March 2021, domestic 5G mobile phone shipments reached 27.498 million units, accounting for 76.2%of the total sales. In less than two years, the proportion of 5G new machines almost reached almost as fast as 100%. The 5G mobile phone sales in the next two years will continue to rise As the competition in the 5G mobile phone industry gradually fiercely and the price will continue to bottom out. It is expected that mobile phone shipments will continue to rise in the next two years. When you encounter a bottleneck again, the sales of 5G mobile phones may decline. The forward-looking is calculated according to the global mobile phone sales of global mobile phone in 2020, 2021-2022 mobile phone shipment growth is 4%, and the growth rate of mobile phone shipments in 2023-2026 is -5%. Mobile phone sales will reach 1.138 billion.
In recent years, communication technology updates have accelerated, new technologies have emerged endlessly, and the mobile phone industry has experienced a series of updates. China has become an important smartphone market in the world. In 2019, domestic smartphone shipments reached 372 million units, accounting for about 27%of global mobile phone shipments. Benefiting from the rapid development of the consumer electronics information industry, the level of smartphone manufacturing has continued to increase. Domestic smartphone shipments have grown rapidly from 2011 to 2013. With the gradual popularization of smartphones, market demand is mainly updated.
It's market share: Samsung's market share in the global smartphone shipment in 2019 is 21.6%; Huawei has a market share of global smartphone shipments in 2019; The share is 13.9%. Xiaomi shipments were 125.6 million units, accounting for 9.2%of the market share; OPPO shipments were 114.3 million units, accounting for 8.3%of the market share. It is worth mentioning that the top five mobile phone manufacturers have a market share of 70 % of the global smartphone market share.
In recent years, the market has become saturated in the market in developed countries such as the United States, France, Germany, the United Kingdom, and Japan. High cost -effective intelligent models, Asia -Pacific regions, Latin America and Eastern Europe have become regions where smartphones have grown rapidly. Emerging technologies such as 5G technology, high -definition screens, optical anti -shake shooting, NFC, bending flexible screens, high -performance batteries and dual operating systems will further promote the development of smartphones.
The development trend of the smartphone industry
1. The new generation of mobile communication technology will cause new demand for smartphones
With the continuous development and maturity of communication technology, the transmission capacity of signals has been greatly improved, and network delay is greatly reduced. The application of the new generation of communication technology and the improvement of high -speed communication network coverage is expected to put forward new needs and technical requirements for the quality performance and application scenarios of smartphones.
2. Chinese mobile phone brands will further expand the overseas market share
. After more than ten years of rapid development, the Chinese mobile phone market is close to saturated. In the domestic market, mobile phones are mainly alternative to structural stocks. 5G Commercial and other technologies are expected to bring a large -scale replacement demand. At the same time, in some emerging markets around the world, smartphones still face the market situation of rapid growth.
3. In the future, smartphones will develop towards thinner, portable, and multifunctionalization
As the computing power is further growing and the continuous emergence of new materials, future smartphones will be further optimized in weight and thickness. The development of flexible screens and flexible battery technology will enable mobile phones to bend or even fold up like ordinary paper. The mobile phone will become more portable. The mobile phone will also have more interaction with users. , Further enrich the mobile phone function
In terms of sales, Apple mobile phones have been surpassed by domestic mobile phone brands. However, from the perspective of sales and profits, the advantages of domestic mobile phone brands are disappeared. Apple ranks first on the sales list. In the first half of this year, Apple's mobile phone sales were 172.7 billion yuan, and the second -ranking OPPO sales were only 76.1 billion yuan. It is only to accumulate the sales of Huawei and Honor's brands together, which is only 116.5 billion yuan, which is still a big gap with Apple.
In terms of profit, Apple's advantages are more obvious. Apple mobile phones ranked first with a single profit of $ 151; Samsung's single profit was 31 US dollars; Huawei's single -profit profit ranked third; Xiaomi's profit was more pitiful, only $ 2.
The domestic mobile phones have made great progress in innovation in recent years, and sales have grown very fast. However, the profits of domestic mobile phone brands are still quite low compared to Apple. Therefore, in order to truly surpass Apple, domestic mobile phones still have a long way to improve their profits.
After years of development, the mobile phone market has basically entered the stage of the stock market. However, the landing of 5G commercial use has brought about the innovation of smartphone products and injecting fresh blood into the development of the mobile phone industry. 5G mobile phones have become the main driving force for the growth of the mobile phone industry. In recent years, the scale of mobile phone users in my country has basically reached a saturated state. As of the end of September 2020, the national telephone users reached 1.783 billion, of which 1.6 billion mobile phone users reached 1.6 billion, accounting for 89.2%. The number of mobile phone users was basically basically. With the end of 2019, according to the number of Chinese population 1.4 billion, the number of mobile phone users in China is greater than 1. Therefore, at present, the innovative space and market space of smartphones and the double caps, the industry competition is very fierce. The mobile phone shipments have declined 5G mobile phones to become new power in recent years, with the gradually saturation of the 4G mobile phone market, my country's mobile phone shipments have declined year by year. According to data released by China Xintong Academy The overall shipments of the domestic mobile phone market in the month of the month were 26.153 million units, a year-on-year decrease of 27.3%. From January to October 2020, the cumulative shipments of mobile phones in my country were 252 million units, a year-on-year decrease of 22.1%. Hing that the overall shipment of mobile phones has fallen sharply, the accelerated landing of 5G commercial use in 2020 drives the rapid growth of 5G mobile phone shipments. According to data released by China Xintong Academy, in October 2020, 5G mobile phones in China were released The amount of goods was 16.76 million units, accounting for 64.1%of mobile phone shipments during the same period; 16 new models were listed, accounting for 57.1%of the number of new models of mobile phones during the same period. From January to October 2020, the domestic market's 5G mobile phone shipments cumulatively 124 million units and a total of 183 models of new models, accounting for 49.4%and 47.3%, respectively. The domestic brand shipments accounted for nearly 90 % According to data released by the China Information and Communications Research Institute, in recent years, with the rise of many domestic mobile phones such as Huawei, OPPO, vivo, Xiaomi obvious. From January to October 2020, domestic brands of mobile phone shipments were 226 million units, accounting for 89.9%of mobile phone shipments during the same period. It was increased by 12.1 percentage points from 78%in 2014. The proportion of foreign brands' shipments decreased from 22%to 10.1%. The market concentration of the industry continues to increase In data released by the China Information and Communication Research Institute, in 2019, the domestic mobile phone market concentration is obvious, and the scale of TOP5 manufacturers increases against the trend. In 2019 The annual increase of 3 percentage points, increased to 87%, the share of small and medium -sized enterprises continued to shrink, facing more severe competitive pressure. R
The industry market research belongs to the scope of corporate strategic research. As the most widely used consulting service in the current application, its research results are presented in the form of reports, which usually contains the following: n
Professional industry research reports, focusing on guiding enterprises or investors to understand the overall development of the industry and economic operation status, and aims to provide directional ideas and references for enterprises or investors.
The valuable industry research report can complete the industry system and complete research and analysis work, so that decision makers can clearly understand the current market status and development of the industry after reading the industry research report. The prospect trends ensure the correctness and scientificity of the decision -making direction.
The China Industrial Research Network CIR Based on the in -depth understanding of customer needs over the years, it has comprehensively and systematically studied the current market status and development prospects of the industry, focusing on the timeliness of information, so as to better grasp market changes and Industry development trend.
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. Introduction to content M mobile phone, or wireless phone, usually called a mobile phone. It was originally just a communication tool. The portable telephone terminal used within the scope was first invented by Soviet engineer Leonid Kupriyanovic in 1957. So far, it has developed to the 4G era. Mobile phones are divided into smart phones and non -smart phones. Generally, smartphones are better than non -smart phones, but non -smart phones are stable than smartphones.
In the research and analysis and market prospect forecasting report released by the China Industry Research Network from China Industry Research Network in 2015-2020 shows that in general, the development situation of domestic mobile phone companies is now showing competition in the world. pattern. The first echelon is represented by Samsung, Apple, and Sony. With its strong capital and technical advantages, it firmly occupies the high -end market and gradually extends to the low -end market. The second echelon is mainly based on domestic brand mobile phones ZTE, Huawei, Dopod, Lenovo, TCL, Gionee, etc., with its high quality, brand guarantee, low price, and the infiltration of local culture to occupy the low -end market. The third echelon is the main representative of the domestic miscellaneous mobile phone "cottage machine", occupying a large low -end market in China. At present, domestic mobile phones have got rid of the difficult period. Although Samsung has the advantages of its brand and technology, its market share is ranked first, but the market with the main representative of Lenovo, Huawei, ZTE, and Coolpad as its main representative The total share is also close to 80 %. Domestic mobile phones have the largest proportion of the attention of the entire Chinese mobile phone market brand. Judging from the sales volume of mobile phone manufacturers, Samsung, Nokia, and Huawei are among the top three sales volume in the Chinese mobile phone market, and Nokia
The 5G base station accelerates the layout and lays the foundation for 5G mobile phones
5G to have a faster download speed than 4G, which can promote the development of emerging fields such as Internet of Things, the Internet of Things, and VR, but requires more powerful base stations as the basis.
The development of 5G is an important strategic deployment of the country. In 2019, the Ministry of Industry and Information Technology issued a 5G commercial license to China Telecom, China Mobile, China Unicom, and China Radio and Television. According to data from the Ministry of Industry and Information Technology, the number of new 5G base stations in my country will reach the end of 2020 to reach the end of 2020 600,000, the number of new 5G base stations in my country in 2026 will reach 440,000.
Apple shipments lead the global
2020 Apple Autumn Launch Conference. Apple released its first 5G mobile phone, which is expected to drive the current 1 billion mobile phone stock exchanges. In the fourth quarter, Apple's mobile phone shipments reached 90.1 million units, an increase of 22.2%year -on -year. The second and third places were Samsung and Xiaomi, respectively, and 73.9 million and 43.3 million units were sold in the fourth quarter of 2020, a year -on -year increase of 6.2%and 3.2%, respectively.
's full year, Apple shipped first, with sales of 267 million units, a decrease of 9.8%compared with the same period last year. It was mainly affected by the new crown epidemic in the first half of 2020. Global sales are Samsung and Xiaomi, with sales of 206 million units and 189 million units, respectively. The former rose 7.9%compared with the same period last year, and the latter decreased by 21.5%year -on -year.
In 2021, China basically escaped the burden of the epidemic. In March, mobile phone shipments reached 360.94 million units, an increase of 65.9%year -on -year; the sales volume in the first quarter reached 97.973 million units, a year -on -year increase.
The forward -looking believes that global mobile phone sales increased by 5.9%year -on -year, and it still ushered in a wave of changes in 2020.
5G mobile phone shipments have increased significantly. The Chinese market has become the "main battlefield"
. According to the "IDC Global Smart Phone Tracking Report", in 2020, 5G mobile phone shipments will reach 240 million units, of which, of which, of which, of which This type of mobile phone shipments in the Chinese market will reach 160 million units. It is expected that China will continue to occupy about half of the world's market share in the next five years.
In 2019, 5G mobile phones began to emerge. In July, 5G mobile phone sales accounted for only 0.2%of the total shipments. According to data released by the China Institute of Information and Communication, in March 2021, domestic 5G mobile phone shipments reached 27.498 million units, accounting for 76.2%of the total sales. In less than two years, the proportion of 5G new machines almost reached almost as fast as 100%.
The 5G mobile phone sales in the next two years will continue to rise
As the competition in the 5G mobile phone industry gradually fiercely and the price will continue to bottom out. It is expected that mobile phone shipments will continue to rise in the next two years. When you encounter a bottleneck again, the sales of 5G mobile phones may decline.
The forward-looking is calculated according to the global mobile phone sales of global mobile phone in 2020, 2021-2022 mobile phone shipment growth is 4%, and the growth rate of mobile phone shipments in 2023-2026 is -5%. Mobile phone sales will reach 1.138 billion.
In recent years, communication technology updates have accelerated, new technologies have emerged endlessly, and the mobile phone industry has experienced a series of updates. China has become an important smartphone market in the world. In 2019, domestic smartphone shipments reached 372 million units, accounting for about 27%of global mobile phone shipments. Benefiting from the rapid development of the consumer electronics information industry, the level of smartphone manufacturing has continued to increase. Domestic smartphone shipments have grown rapidly from 2011 to 2013. With the gradual popularization of smartphones, market demand is mainly updated.
It's market share: Samsung's market share in the global smartphone shipment in 2019 is 21.6%; Huawei has a market share of global smartphone shipments in 2019; The share is 13.9%. Xiaomi shipments were 125.6 million units, accounting for 9.2%of the market share; OPPO shipments were 114.3 million units, accounting for 8.3%of the market share. It is worth mentioning that the top five mobile phone manufacturers have a market share of 70 % of the global smartphone market share.
In recent years, the market has become saturated in the market in developed countries such as the United States, France, Germany, the United Kingdom, and Japan. High cost -effective intelligent models, Asia -Pacific regions, Latin America and Eastern Europe have become regions where smartphones have grown rapidly. Emerging technologies such as 5G technology, high -definition screens, optical anti -shake shooting, NFC, bending flexible screens, high -performance batteries and dual operating systems will further promote the development of smartphones.
The development trend of the smartphone industry
1. The new generation of mobile communication technology will cause new demand for smartphones
With the continuous development and maturity of communication technology, the transmission capacity of signals has been greatly improved, and network delay is greatly reduced. The application of the new generation of communication technology and the improvement of high -speed communication network coverage is expected to put forward new needs and technical requirements for the quality performance and application scenarios of smartphones.
2. Chinese mobile phone brands will further expand the overseas market share
. After more than ten years of rapid development, the Chinese mobile phone market is close to saturated. In the domestic market, mobile phones are mainly alternative to structural stocks. 5G Commercial and other technologies are expected to bring a large -scale replacement demand. At the same time, in some emerging markets around the world, smartphones still face the market situation of rapid growth.
3. In the future, smartphones will develop towards thinner, portable, and multifunctionalization
As the computing power is further growing and the continuous emergence of new materials, future smartphones will be further optimized in weight and thickness. The development of flexible screens and flexible battery technology will enable mobile phones to bend or even fold up like ordinary paper. The mobile phone will become more portable. The mobile phone will also have more interaction with users. , Further enrich the mobile phone function
In terms of sales, Apple mobile phones have been surpassed by domestic mobile phone brands. However, from the perspective of sales and profits, the advantages of domestic mobile phone brands are disappeared. Apple ranks first on the sales list. In the first half of this year, Apple's mobile phone sales were 172.7 billion yuan, and the second -ranking OPPO sales were only 76.1 billion yuan. It is only to accumulate the sales of Huawei and Honor's brands together, which is only 116.5 billion yuan, which is still a big gap with Apple.
In terms of profit, Apple's advantages are more obvious. Apple mobile phones ranked first with a single profit of $ 151; Samsung's single profit was 31 US dollars; Huawei's single -profit profit ranked third; Xiaomi's profit was more pitiful, only $ 2.
The domestic mobile phones have made great progress in innovation in recent years, and sales have grown very fast. However, the profits of domestic mobile phone brands are still quite low compared to Apple. Therefore, in order to truly surpass Apple, domestic mobile phones still have a long way to improve their profits.
After years of development, the mobile phone market has basically entered the stage of the stock market. However, the landing of 5G commercial use has brought about the innovation of smartphone products and injecting fresh blood into the development of the mobile phone industry. 5G mobile phones have become the main driving force for the growth of the mobile phone industry.
In recent years, the scale of mobile phone users in my country has basically reached a saturated state. As of the end of September 2020, the national telephone users reached 1.783 billion, of which 1.6 billion mobile phone users reached 1.6 billion, accounting for 89.2%. The number of mobile phone users was basically basically. With the end of 2019, according to the number of Chinese population 1.4 billion, the number of mobile phone users in China is greater than 1. Therefore, at present, the innovative space and market space of smartphones and the double caps, the industry competition is very fierce.
The mobile phone shipments have declined 5G mobile phones to become new power
in recent years, with the gradually saturation of the 4G mobile phone market, my country's mobile phone shipments have declined year by year. According to data released by China Xintong Academy The overall shipments of the domestic mobile phone market in the month of the month were 26.153 million units, a year-on-year decrease of 27.3%. From January to October 2020, the cumulative shipments of mobile phones in my country were 252 million units, a year-on-year decrease of 22.1%.
Hing that the overall shipment of mobile phones has fallen sharply, the accelerated landing of 5G commercial use in 2020 drives the rapid growth of 5G mobile phone shipments. According to data released by China Xintong Academy, in October 2020, 5G mobile phones in China were released The amount of goods was 16.76 million units, accounting for 64.1%of mobile phone shipments during the same period; 16 new models were listed, accounting for 57.1%of the number of new models of mobile phones during the same period. From January to October 2020, the domestic market's 5G mobile phone shipments cumulatively 124 million units and a total of 183 models of new models, accounting for 49.4%and 47.3%, respectively.
The domestic brand shipments accounted for nearly 90 %
According to data released by the China Information and Communications Research Institute, in recent years, with the rise of many domestic mobile phones such as Huawei, OPPO, vivo, Xiaomi obvious. From January to October 2020, domestic brands of mobile phone shipments were 226 million units, accounting for 89.9%of mobile phone shipments during the same period. It was increased by 12.1 percentage points from 78%in 2014. The proportion of foreign brands' shipments decreased from 22%to 10.1%.
The market concentration of the industry continues to increase
In data released by the China Information and Communication Research Institute, in 2019, the domestic mobile phone market concentration is obvious, and the scale of TOP5 manufacturers increases against the trend. In 2019 The annual increase of 3 percentage points, increased to 87%, the share of small and medium -sized enterprises continued to shrink, facing more severe competitive pressure.
R
The industry market research belongs to the scope of corporate strategic research. As the most widely used consulting service in the current application, its research results are presented in the form of reports, which usually contains the following:
n
Professional industry research reports, focusing on guiding enterprises or investors to understand the overall development of the industry and economic operation status, and aims to provide directional ideas and references for enterprises or investors.
The valuable industry research report can complete the industry system and complete research and analysis work, so that decision makers can clearly understand the current market status and development of the industry after reading the industry research report. The prospect trends ensure the correctness and scientificity of the decision -making direction.
The China Industrial Research Network CIR Based on the in -depth understanding of customer needs over the years, it has comprehensively and systematically studied the current market status and development prospects of the industry, focusing on the timeliness of information, so as to better grasp market changes and Industry development trend.
. Basic information
Report name:
Report number:
1576072 ← For consultation, please explain this number.
The discount price:
￥ 6480 yuan can issue a special VAT invoice
online reading:
ingfenxi
This reminder:
If you need other language versions such as English, Japanese, please contact us.
. Introduction to content
M mobile phone, or wireless phone, usually called a mobile phone. It was originally just a communication tool. The portable telephone terminal used within the scope was first invented by Soviet engineer Leonid Kupriyanovic in 1957. So far, it has developed to the 4G era. Mobile phones are divided into smart phones and non -smart phones. Generally, smartphones are better than non -smart phones, but non -smart phones are stable than smartphones.
In the research and analysis and market prospect forecasting report released by the China Industry Research Network from China Industry Research Network in 2015-2020 shows that in general, the development situation of domestic mobile phone companies is now showing competition in the world. pattern. The first echelon is represented by Samsung, Apple, and Sony. With its strong capital and technical advantages, it firmly occupies the high -end market and gradually extends to the low -end market. The second echelon is mainly based on domestic brand mobile phones ZTE, Huawei, Dopod, Lenovo, TCL, Gionee, etc., with its high quality, brand guarantee, low price, and the infiltration of local culture to occupy the low -end market. The third echelon is the main representative of the domestic miscellaneous mobile phone "cottage machine", occupying a large low -end market in China. At present, domestic mobile phones have got rid of the difficult period. Although Samsung has the advantages of its brand and technology, its market share is ranked first, but the market with the main representative of Lenovo, Huawei, ZTE, and Coolpad as its main representative The total share is also close to 80 %. Domestic mobile phones have the largest proportion of the attention of the entire Chinese mobile phone market brand. Judging from the sales volume of mobile phone manufacturers, Samsung, Nokia, and Huawei are among the top three sales volume in the Chinese mobile phone market, and Nokia