Copywriter planning commissioner, what are the main work content of this post? 5 Comments / Default / By huanggs
5 thoughts on “Copywriter planning commissioner, what are the main work content of this post?”
Copywriter planning commissioner, what are the main work content of this post?
1. First of all, the copywriting plan is also known as advertising copy. It is based on the intention and strategy of advertisers to display the characteristics of products or services on a certain media and promise the audience. The text planner of the behavior. Responsible for planning a soft textbook for related products, excavating the highlights and selling points of products and brands; insight into the pain points of users. Responsible for the effects and conversion rate of soft text; data thinking, continuously optimize the adjustment of the content according to the effect of the launch, and improve the efficiency of the launch; responsible for the copywriting of related product activities to meet the promotion needs of various marketing activities; be good at describing the pain points from multiple angles, the writing style of writing style It will change with the design of the article, so that it is logical, structured, information, and characteristic.
2. On the premise of the business goals of enterprise planning, planning and design, the production of ideas innovation and content planning is made to form a copy of the audience's presentation and explanation. A work that is planned, with copywriting as a manifestation, shoulder the work of copywriting and planning responsibility. Responsible for the establishment, publicity, maintenance and promotion of the company's corporate image. Responsible for advertising planning, creativity, design, online, tracking, etc. Assist the marketing department to prepare and implement the advertising promotion plan. Responsible for planning and organizing the implementation of advertising planning copywriting, activity planning documents, and public relations planning plans. Responsible for organizing the collection of advertising information, market research and analysis of competitors in the early stage of advertising planning.
3. Copywriting planning should combine the company's own positioning, find the right market, and future development planning, and have the concept of advanced planning. As for the big business trend of the enterprise, only the perfect combination strategy can make the propaganda film less effective. There is basically no difference between the promotional video, so the planning to make the promotional video feels clear. Novelty is the soul of the promotional film. Enterprise propaganda and copywriting planning should be organized in a hierarchical organization, with an endless explanation, so that the people who watch it clearly, do not have a big heart beating. Enterprises publicize the comprehensive information of the enterprise, including corporate culture and prominent enterprise products and services.
Arrange, write, plan, edit and write for some manuscripts of the company, assist superiors to complete work, and communicate with customers. This position needs to have deep writing skills. When you have something, you have your own views and understanding.
Pay content for time limit to check for freenAnswer 1. Responsible for the operation and maintenance of WeChat video numbers and other short videos, and produce video content that young users like; the material collection and operation promotion plan responsible for short video content 2. Provide brand promotion solutions and expand publicity channels; 3. WeChat WeChat The public account, applet and other self -media, the daily maintenance of the official website and the mall, etc.; complete the content creation, edit and interact, complete the tasks of attention, read volume and other tasks; 4. Make data analysis of the public account platform. At the same time, analyze the new industry's new new industry. Media content and topics hotspots; 5. Investigate the preferences of the target user group to provide a reference for the innovation and improvement of the company's market work and products and services; I hope to help you
They will write some planning schemes, they will plan some activities, they will do some publicity and deployment, they will do some event planning. They will set some systems according to the needs of users. This position is mainly planned. Some publicity.
Cooperate with the design department to complete the work, cooperate with the operation department for planning and design, planning platform site, responsible for the writing and design of the company's marketing planning plan, responsible for publicity manuscript, and so on.